PRIVACY POLICY

Hauntless ("Hauntless," "we," "us," or "our") values your privacy. This Privacy Policy describes how we collect, use, and share your personal information when you visit or make a purchase from our website (the "Site").

By using the Site, you agree to the practices described in this Privacy Policy.

1. Information We Collect

A. Information You Provide

When you visit the Site or interact with us, we may collect the following personal information:

  • Name

  • Email address

  • Phone number

  • Shipping and billing address

  • Payment information (processed securely by third-party payment providers; we do not store full payment details)

  • Order history and product preferences

  • Messages, inquiries, or customer support communications

B. Information Collected Automatically

When you browse the Site, we automatically collect certain information, including:

  • IP address

  • Browser type, device type, and operating system

  • Pages viewed, interactions, and time spent on the Site

  • Approximate location derived from IP address

  • Cookies, pixels, and similar tracking technologies

C. Information from Third Parties

We may receive information from third parties such as:

  • Payment processors for transaction confirmation and fraud prevention

  • Shipping and fulfillment providers for delivery updates

  • Advertising, analytics, and marketing partners for performance insights

2. How We Use Your Information

We use your information to:

  • Process, fulfill, and deliver orders

  • Communicate regarding purchases, returns, and customer support

  • Operate, maintain, and improve the Site

  • Send marketing communications via email and SMS (with your consent)

  • Send abandoned cart reminders

  • Deliver targeted advertising and retargeting campaigns

  • Analyze website traffic and marketing performance

  • Prevent fraud and protect the security of our Site

  • Comply with legal and regulatory obligations

3. Cookies, Analytics, and Advertising

We use cookies, pixels, and similar technologies to:

  • Remember your preferences and shopping cart activity

  • Understand how users interact with the Site

  • Measure the effectiveness of advertising campaigns

  • Serve relevant advertisements across platforms such as Meta (Facebook and Instagram), TikTok, and Google

You can control or disable cookies through your browser settings. Some Site features may not function properly without cookies.

4. SMS Abandoned Cart Notifications

Hauntless’s website uses cookies, pixels, and similar technologies to track items placed into your shopping cart, including when a cart has been abandoned. This information is used to determine when to send cart reminder messages via SMS or email, if you have opted in to receive such communications.

5. Email and SMS Marketing

By providing your email address or phone number, you may opt in to receive marketing communications from Hauntless.

  • Email marketing may include promotions, product launches, and brand updates

  • SMS marketing may include promotional messages, abandoned cart reminders, and order updates

You may opt out at any time:

  • Email: click the unsubscribe link in any marketing email

  • SMS: reply STOP to any marketing text message

  • Or contact us at casey@hauntless.com

Message and data rates may apply for SMS messaging.

6. How We Share Your Information

We do not sell your personal information for monetary value. We may share your information only as necessary to operate our business, including with:

  • Ecommerce and website platforms

  • Payment processors

  • Shipping, fulfillment, and production partners

  • Advertising, analytics, and marketing service providers

  • Professional advisors such as legal and accounting professionals

  • Authorities when required by law or to protect rights and safety

SMS Consent and Phone Numbers

Text messaging originator opt-in data and consent are not shared with any third parties. Phone numbers collected for SMS marketing are used solely for communication from Hauntless and are not sold, rented, or shared for marketing purposes outside of our SMS service providers.

7. Data Retention

We retain personal information only for as long as necessary to:

  • Fulfill orders and provide customer service

  • Maintain accounting, tax, and business records

  • Comply with legal obligations

  • Resolve disputes

When personal information is no longer required, it is securely deleted or anonymized.

8. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. While no system can be guaranteed 100% secure, we work with reputable service providers and follow industry standards.

9. Your Privacy Rights

A. Access, Correction, and Deletion

You may request to:

  • Access the personal information we hold about you

  • Correct inaccurate information

  • Request deletion of your personal information, subject to legal or operational requirements

To make a request, email casey@hauntless.com.

B. California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect, use, and share

  • Request deletion or correction of personal information

  • Opt out of the sharing of personal information for targeted advertising

  • Not be discriminated against for exercising your privacy rights

Submit requests by emailing casey@hauntless.com with the subject line "California Privacy Request." Identity verification may be required.

10. Children’s Privacy

The Site is not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that such information has been collected, we will delete it promptly.

11. International Visitors

If you access the Site from outside the United States, your information may be transferred to and processed in the United States or other countries where our service providers operate.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

13. Contact Us

For questions or concerns regarding this Privacy Policy or your personal information, contact:

Hauntless
Email: casey@hauntless.com