Casey Bayles lives in Northern California, where he runs Hauntless full-time from home. He began his creative journey in the music scene, fronting the punk band Lonely Avenue, and later expanded into video production, audio engineering, and social media marketing. In 2019, Casey founded Hauntless—born from his love of horror, anime, and bold creativity. What started as a small passion project quickly gained traction, eventually becoming one of the top-selling brands in Spencer’s and collaborating with major influencers across the alternative scene. At its core, Hauntless is about unapologetic self-expression and giving people the freedom to wear what they love without compromise.